TCS Algo Retail™: Lead the next frontier of retail 

Abstract

Retail is shifting at a pace that is faster than ever before, and this requires businesses to adopt new strategies, models, and ways of working.

The retail trajectory is constantly shaped by evolving customer behaviors and expectations, newer business models, expanding partner ecosystem, and macro-economic changes. Executing strategic decisions in today’s complex omnichannel retail landscape to increase customer lifetime value requires retailers to factor in a wide array of variables in real time, beyond the realm of human endeavor, to ensure accuracy. 

Further, businesses are under pressure to adapt to business models that will allow them to be a part of digital commerce ecosystems where several companies across industries collaborate to deliver on the customer promise. They need to focus on their core value propositions while creating an infrastructural and operational framework that facilitates collaboration, control over operational costs, and the ability to sustain in a competitive environment. 

Overview

Thriving in a complex retail landscape is about harnessing the power of data to maximize outcomes. 

TCS Algo Retail is our patented approach for transforming organizations into resilient, adaptable, nimble, algorithmic enterprises by seamlessly orchestrating data and algorithms across the retail value chain, and reimagining processes with automation and intelligence. The real value is derived when these capabilities are combined with new-age technologies like artificial intelligence (AI), internet of things (IoT), blockchain, and other emerging technologies that enable digital commerce, to amplify and augment human ingenuity.

We are helping global retailers experience the future of retail by making them leapfrog their growth and transformation journeys with TCS Algo Retail by harnessing our deep industry expertise, amplified by strategic investments in products and platforms, AI talent, innovation hubs, and curated digital ecosystems. These capabilities take retailers close to their objective of higher customer lifetime value without increased operational costs. 

The TCS advantage

TCS partners with over 100 global retailers, driving their growth and digital transformation journeys.

We are helping retailers become machine-first businesses with:

• Future-ready business models: TCS is ushering in the future of retail by enabling retailers to transform customer experience and drive growth by building differentiated capabilities through a business-centric, product-based operating model; enterprise-wide adoption of agile; technology transformation through a machine-first approach and cloud-first modernized platforms; and building ecosystems and new models.

• Business-value focused and technology-powered transformations: Knowing where and how to intercept the value chain with technological interventions is key to realizing business outcomes from transformation. Our approach begins with building a strategic realization road map aligned with organizational vision and priorities. Through a structured scan of the landscape and design-thinking workshops with business teams, we identify use cases for automated, intelligent, and autonomous operations. Our curated library of AI algorithms and containers enable catalytic acceleration of transformation without adversely impacting the existing landscape and investments. 

• Strategic partnerships:  Our strategic investments in TCS Pace Ports™, curated Co-Innovation Network (COIN™) of startups, academic partnerships with leading universities, our AI talent pool, and strategic alliances with Microsoft, Google, and leading tech vendors, are helping global retailers transform into automated, intelligent, and autonomous enterprises.