- Consumer goods and Distribution
- Case Study
American Greetings strengthens IT landscape to accelerate business growth
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Industry
Highlights
- American Greetings teams work in a multi-vendor environment, with both product and service providers.
- The client wanted a solid and flexible IT landscape to manage seasonal trends, business changes, and acquisitions.
- TCS implemented a ‘one-system-one card’ design platform to help American Greetings enhance scale, efficiency, operational cost, service levels, and customer satisfaction.
In this article
OVERVIEW: A dynamic business landscape
American Greetings (AG) had to constantly manage seasonal trends and business changes and ensure their acquisitions aligned with their larger business goals.
They worked in a multi-vendor environment, with stakeholders from their various teams collaborating with many product and service providers.
The challenge: Stable IT system with reduced cycle times
American Greetings set out on an outsourcing initiative to support their growing business and to simplify processes.
They needed a solid and flexible IT landscape to make them nimble and to ensure they remained market leaders while being on top of business trends. IT modernization with digital technologies was, therefore, critical for them from a market standpoint.
They needed a support partner who would value their business interests, be responsive to their requirements, and understand their culture to work as one team with their user base during the IT modernization journey.
The solution: Best-in-class technology drivers
Our contribution was visible and tangible across American Greetings’ business impact areas.
We transformed their IT landscape—from the product life cycle management (PLM) system that supports the creation of cards, to AG connect, which enables the card sales process. Within 5-6 months of rolling out the PLM, we addressed many requirements that were not a part of the initial scope but were critical to the organization’s business.
We moved Papyrus into the SAP platform to improve the card line manufacturing process. TCS’ clear test method identified and eliminated errors in the downstream card design cycle, reducing time-to-market and operational cost.
We extended our support scope to initiate and execute customer relationship management (CRM) archival, decision support system (DSS) reporting, PLM enhancement, Papyrus conversion, AG connect, F2M archive, and various other project. TCS and AG jointly planned digital supply chain management and legacy transformation
The benefits: Efficient, scalable system
We leveraged digital technology to ensure a ‘one-system one-card’ design platform.
This helped American Greetings enhance scale, efficiency, operational cost, service levels, and customer satisfaction.
what made this happen
TCS’ platform leverages machine learning techniques and captures market insights to enhance accuracy of demand forecasting in supply chain and drive partner collaboration.
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