TCS Crystallus™ on Salesforce

Challenge

As businesses go digital, there’s been wider adoption of the cloud. The technology acts as a unifying fabric enabling faster digital transformation and enhanced customer experience. 

From modernization of outdated systems and applications to integration of new capabilities and building a robust digital core that enables business transformation in an agile manner, cloud is powering it all. 

However, many companies have yet to tap into the full potential of the cloud to drive innovation and technological evolution to meet increasing customer expectations. 

TCS is helping organizations accelerate their cloud-led transformation journeys and create exponential value with the power of TCS Crystallus™, a set of pre-configured industry solutions and composable business applications. 

Solution

TCS Crystallus™ on Salesforce acts as a catalyst for enterprises’ digital transformation and extends the capabilities of Salesforce solutions. 

It creates a roadmap for the future that ensures relevance in changing ecosystem dynamics. The solution drives faster, superior business outcomes across key industries:

• Communications:  Accelerate transformation of business support systems (BSS) and develop readiness for newer business models and market adjacencies.

• Media, publishing, and information services: Attract, onboard, and retain subscribers, drive media planning, and streamline creative content management processes to accelerate global expansion initiatives.

• Banking, financial services, and insurance: Empower advisors, agents, and bankers to gain full insights into their clients to offer personalized product recommendations and services and drive business growth.

• Healthcare and life sciences:  Drive patient outcomes, healthcare professional (HCP) engagements, improve the quality and affordability of care services, and help organizations adopt value-based care and direct-to-consumer business models.

• Energy and utilities: Create new revenue streams and move to a sustainable energy future with innovative business models such as energyasaservice (EaaS) and insight-driven, multi-industry offerings.

• Public sector: Enable federal, state, and local governments to rapidly digitize and transform themselves, become more agile, improve internal efficiencies, and enhance citizen experiences through reimagined service delivery.

• Travel and logistics:  Deliver frictionless customer experiences and seamless operational performance, streamlining maintenance, repair, and overhaul (MRO) operations through sustainable travel ecosystems and hyper-personalized journeys.

• Manufacturing and Automotive: Deliver “phygital” experiences that elevate the shopping experience for customers and empower customers and dealers with remote diagnostics through a cognitive, connected ecosystem.

• High Tech:  Optimize renewals or run-rate business for committed revenues and empower dealers and distributors through B2B subscription commerce.. Elevate employee experience from hiring to retention and simplify selling and renewals to maximize profits with minimal renewal efforts.

• Retail and consumer goods: Elevate sales enablement, optimize routes to reach consumers, drive brand consistency, simplify retail planning and execution, and maximize customer lifetime value.
   

Benefits

TCS Crystallus™ helps enterprises derive greater value from their Salesforce investments.

• Enable faster business alignment with future state and purpose, and best-fit process maps.

• Accelerate time to market with pre-configured industry solutions, composable business applications and industry reference architecture built on Salesforce for faster enablement of newer business capabilities.

• Facilitate early onboarding of users with persona-based usage tracking dashboards and address crucial business challenges in user adoption at the initial stages.

• Enhance business agility to support business model changes for greater resilience and facilitate perpetual transformation to adapt to changing business needs.

• Minimize the impact of business disruptions on users and processes through a successful change management framework and ensure business continuity.