A unified communication platform to engage with healthcare professionals

The need for engagement

Decreasing face time with healthcare professionals, combined with the rising cost on field marketing that requires print-based visual aids, travel time, and other challenges, are pushing drug manufacturers and life sciences companies to explore newer marketing channels to enhance product reach and sales.

Additionally, physicians are shifting to online channels for medical content and joining niche communities to discuss real-life medical cases with peers. This changing behavior has resulted in a pressing need for life sciences companies to evaluate communication channels that physicians prefer and to reimagine the way they engage with digitally savvy healthcare professionals.

TCS’ Healthcare Professional Engagement Solution enables healthcare professionals to learn about products and services, new drugs and devices, and latest scientific information at their own convenience while facilitating direct interaction with life sciences companies.

The cloud-based solution delivers rich, interactive, personalized, and targeted content to healthcare professionals, based on their needs, and presents application and content usage statistics to life sciences companies to further improve the content. By ensuring consistent messaging across all marketing channels, the solution improves brand recognition, engagement with healthcare professionals, and revenue growth. 

How TCS can help

Healthcare professionals today access digital channels for scientific and medical information, research updates, and to connect with their peer groups.

They are increasingly joining online communities, discussion forums, and social channels, to connect with peers and researchers, and stay up to date on research advancements, treatments, drugs, and clinical studies. The medical community relies on digital content and self-detailing data available online to improve its services. Further, pharma companies often receive inconsistent reports on healthcare professionals’ preferences from different sales drivers, thus hampering marketing initiatives and resulting in sales leaks.

TCS’ pay-per-use Healthcare Professional Engagement Solution helps life sciences companies connect and meaningfully engage with healthcare professionals while keeping the overall sales cost low.

The solution also provides healthcare professionals with a platform to interact with each other and share relevant information, thereby reducing their dependence on third-party social networks. It enables life sciences companies to identify the needs and preferences of healthcare professionals, and deliver highly personalized, scientific medical information.

The solution can be integrated with enterprise systems like CRM, digital asset management systems, sales force automation (SFA), and patient engagement solutions, to improve the overall organizational efficiency.

What we offer

TCS’ Healthcare Professional Engagement Platform allows healthcare professionals to access reliable medical information, product detailing, and latest research updates.

The key features of the solution are:

• Self-learning and e-detailing: A repository of interactive scientific medical information about drugs, procedures, diseases, along with medical news, offline training programs, and real-life cases
• Content sharing and management: Peer-to-peer (P2P) sharing of assets, with the capability to download the assets for offline access
• Event calendar: A listing of information on upcoming medical conferences and other related events
• Request management: Integrated workflow for healthcare professionals to request for samples, research papers, webinar details, and journals
• Discussion forum: A collaboration tool to facilitate information exchange among medical practitioners, in accordance with regulations
• Data analytics: An engine that presents a consistent view of healthcare professionals’ preferences and specific needs to drive effective marketing analytics
• Targeted marketing: Customized content around drugs and devices detailing latest research and innovation, upcoming campaigns, webinars, and patient assistance programs

How you benefit

TCS’ integrated, self-detailing engagement solution allows life sciences companies to connect with healthcare professionals effectively.

• Enhance engagement: Establish long-term relationships with healthcare professionals through consistent and highly targeted communication. Maximize the benefits of detailing by leveraging offline and online channels. Deliver content in a quick and effective manner with notifications that can be pushed through the application.
• Increase revenue: Design tailored marketing campaigns for healthcare professionals to increase marketing reach.
• Reduce costs: Avoid high costs linked to in-person meetings with doctors or other decision-makers with the self-detailing feature. The cloud-based solution’s pay-per-use pricing model enables companies to streamline technology costs.