- TCS OmniStore™
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Product and Platform
- TCS OmniStore™ TCS OmniStore™
TCS OmniStore™: A Unified Commerce Platform for Frictionless CX
TCS’ omnichannel retail commerce platform revolutionizes the way customers shop & helps retailers ensure frictionless & customer-centric experiences. Know more.
Related Insights
With emerging new technologies, retailers must adopt omnichannel retail across the point of sale (POS) to transform the CX for the future of commerce.
White Paper
10 Aug 2022
With the pandemic accelerating the shift to digital retail, live commerce enables retailers to improve customer experience & bridge the physical-digital divide.
White Paper
24 May 2022
Read how retailers can embrace edge computing to enhance retail customer experience and create a next-generation, seamless, and smooth check-out experiences.
White Paper
16 May 2022
MAXIMIZING PROMOTIONS ROI
Sales promotions are vital for retailers to track purchase behaviors, boost retention, drive loyalty, and maximize sales.
However, with inadequate insights, manual spreadsheet-based processes, and disparate promotion engines for each channel, retailers lack the flexibility to execute targeted and personalized promotions, resulting in low redemption rates and customer churn.
TCS OmniStoreTM Marketing Hub is an AI-powered unified hub that helps marketing, merchandising, and category teams to seamlessly plan and execute both mass and personalized promotions across channels to drive customer loyalty and maximize promotion ROI. It empowers your business teams with the insights to create, manage, execute, and deliver unified and personalized offers across omnichannel touchpoints. Equipped with analytics on sales uplift projections and segment-specific offer recommendations, the platform enables business teams to negotiate better with suppliers and optimize their promotion depth to secure promotional funding and boost profitability.
The composable, experience-first design of the platform allows it to coexist with existing systems, enabling seamless real-time execution and redemption across channels.
Highlights
Features
Composable architecture for rapid innovation
End-to-end promotions management
Engine for unified offers on all channels
Sophisticated AI for targeted promotions
Support for mass and personalized promotions
Comprehensive tracking of promotional performance
Intelligent analytics and insights
In Focus
Recognition
Gold for Composable Commerce Applications
Most Innovative Product
Omnichannel Technology of the Year
Best AI-ML solution
Create offers that are hard to resist
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