Corporate Overview
TCS is an IT services, consulting and business solutions organization partnering many of the world’s largest businesses in their transformational journeys for the last 55 years. It has a global presence, deep domain expertise in multiple industry verticals and a complete portfolio of offerings – grouped under consulting and service integration, application services, digital transformation services, cloud services, engineering services, cognitive business operations, and products and platforms – targeting every C-suite stakeholder.
The company leverages all these capabilities and its deep contextual knowledge of its customers’ businesses to craft unique, high quality, high impact solutions designed to deliver differentiated business outcomes. These solutions are delivered using its Secure Borderless Workspaces™ (SBWS™) operating model which enables a highly distributed, Location Independent Agile™ delivery.
TCS geographic footprint covers North America, Latin America, the United Kingdom, Continental Europe, Asia Pacific, India and Middle-East Africa.
TCS considers industry verticals as its primary go-to-market business segments. The five key vertical clusters are: Banking, Financial Services and Insurance (BFSI), Communication, Media and Technology (CMT), Retail and Consumer Business, Life Sciences and Healthcare, Manufacturing, and Others.
Strategy for Sustainable Growth
Customer-centricity is at the heart of TCS’ strategy, organization structure and investment decisions. TCS’ customer-centric worldview helps spot trends early, embrace business opportunities by making the right investments and mitigating risks while discharging its social and environmental responsibilities.
TCS has been broadening and deepening customer relationships by continually looking for new opportunities and newer areas in their businesses to add value, proactively investing in building newer capabilities, reskilling its workforce and launching newer services, solutions, products and platforms to address those opportunities.
In the last few years, the company has been using its investments in research and innovation, its intellectual property and deep contextual knowledge of the customer’s business and technology landscape to proactively pitch ideas and solutions designed to improve the client’s topline and help drive competitive differentiation.
These growth and transformation (G&T) engagements are higher value engagements catering to the needs of a broader set of stakeholders in the client organization, enjoying greater visibility within the CXO suite and more closely aligned with their business strategy. An expanding share of this business is helping drive a steady increase in the scope and scale of services consumed year after year, and an expansion of TCS’ share of wallet, as evidenced by the client metrics.
Over time, this strategy has resulted in deep and enduring customer relationships, a vibrant and engaged workforce, industry-leading profitability, a steady expansion of the addressable market, and a proven track record in delivering longer term stakeholder value.
TCS Integrated Business Model
Value creation
Strategic Responses to Opportunities and Threats
Opportunity / Threat
TCS Approach
Proven track record in helping enterprises reduce their cost of operations.
Proactive pitching of IT and business operating model transformations that not only deliver greater efficiency, but also enhance enterprise agility, resilience and throughput.
- Leveraging full services capability and deep client relationships to propose product-aligned operating models.
- Use of TCS Cognix™ to accelerate operations transformation, using over 600 pre-built automation components that infuse AI/ML and other technologies into IT and business processes to reduce human intervention, increase velocity and throughput.
Outcomes
Strong deal flow resulting in a robust order book that gives better visibility of medium-term growth.
Market share gains in vendor consolidations.
Efficiency gains helping fund client’s transformation programs in some instances.
TCS Cognix recognized as a means of driving quicker realization of RoI, and used by nearly 300 clients.
TCS Approach
Focused on developing contextual knowledge and applying that for inside-out transformations.
Continued investments in research and innovation, TCS Pace Ports, and intellectual property.
Dedicated practice with domain experts to bring together TCS’ differentiated capabilities from across the organization to stitch together comprehensive solutions.
Proactive pitching of solutions to customers’ most pressing business problems.
New brand tagline `Building on Belief’ to strengthen positioning as a growth and transformation partner.
Outcomes
Expansion of addressable market.
Growing share of G&T business adding to growth.
Higher quality revenue, lending margin resilience.
More deeply embedded in the client’s business.
Engaging with a broader set of buyers in the client organization.
Higher visibility within C-Suites.
TCS Approach
Dedicated business units with end to end capabilities on each of the hyperscaler platforms.
Continued investment by each of these units in skills, certifications, credentials, IP and accelerators.
Articulated the multi-horizon cloud transformation framework.
Made available TCS products and solutions on public clouds.
Outcomes
Strong growth in cloud transformation revenues.
Top tier partner to each of the hyperscalers.
Preferred partner to clients seeking to use cloud native capabilities to power their growth and transformation.
Over 100,000 hyperscaler-certified employees.
TCS Approach
Strengthened alliances and launched new offerings around the popular and new SaaS products.
Helped ISV* clients upgrade their products to launch new SaaS versions.
Partnering with product manufacturers to help launch innovative as-a-Service offerings using TCS Bring Things to Life IoT framework.
TCS IP
Promoted SaaS versions of in-house product portfolio, now available on hyperscaler platforms.
Used IP portfolio to launch new platforms that bundle IP and shared services on the cloud.
Outcomes
Stronger win-win partnerships.
Expansion of addressable market.
Strong growth in SaaS sales.
Platforms drive stickier relationships, with long term revenue visibility.
